Six Common E-Commerce Site Mistakes
Its so easy to make mistakes with your e-commerce site that will decrease your traffic, visitors and, by extension, sales. Are you making any of these mistakes?
1. Becoming Reliant on a Few Sources of Traffic
Linking to and from other closely related businesses can be a great source of traffic that leaves you less reliant on Google. As many online sellers learned in 2012 and again this year, Google changes its algorithms frequently. We have clients whose visits went from thousands a day to low hundreds in one day because of Googles algorithm change earlier this year. Other traffic sources such as Facebook are great but what if Facebook suddenly shut down your business page? It’s best to balance traffic from organic search, pay-per-click, social media, affiliates, partner sites, blogs, other advertising, email promotions, and direct traffic. Make contact with similar or complimentary business owners, do a guest post on their blog, and get your business name and website links up.
2. Not Updating Your Products
Shopfronts need to be interesting, evolving, and exciting to keep our attention. Once weve visited a website once, we really dont have that much cause to visit it again unless we know that they have new products, or a sale on, or some kind of fun promotion. We need inspiration and prompting to take action, so keep it fresh. Keeping bestsellers and favourites is great, but constantly refreshing your products shows that you are serious, dedicated and adds so much interest.
3. Thinking you know what your customers are looking for
Its so important to get feedback about your website from your customers on a very regular basis. Assuming you know what they want and what theyre looking for can be a big mistake, and some simple research could make the difference between customers who browse and customers who buy.
4. Ignoring Mobile Devices
Responsive website design is so important. At The Website Store all of our websites are responsive, which means that they are optimised to look great on every screen size, whether its a huge desktop, a laptop, tablet or mobile. Shoppers love shopping on mobiles and tables and the site and your products need to look just as attractive across all devices.
5. Ignoring your Competition
Look at whats around. Investigate your competition. Find out what works and what doesnt. If you see a promotion that is working for a competitor, find a way to come up with your own unique promotion using similar tactics. What makes your product and your website stand out from your competitors? Where on your website do you want your visitors eye to be drawn to.
6. Not making the site compatible with multiple browsers.
Your website needs to look fabulous across every different platform, otherwise you are simply isolating some viewers. Safari, Firefox, Internet Explorer and even Chrome the website needs to function the same way so that your visitors all get the same wonderful experience that you have planned for them.